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Nike is the world’s leading supplier of athletic shoes and apparel. Originally created in 1972 by co-founder Bill Bowerman, Nike takes inspiration from the Bill’s words “If you have a body, you are an athlete.” With this statement in mind, Nike continues to inspire a new generation of athletes.
The company takes its name from, the Greek goddess of victory (Greek Νίκη, pronounced [nǐːkɛː]) and its goal is to carry an innovative way of thinking. Whether it’s helping athletes of every level reach their potential, or to help create business opportunities and provide value for their shareholders, Nike carries out this goal unrivaled.
Along the way, Nike has established a strong market in all major sports including Basketball, Baseball, Football, Soccer, Hockey, and Golf. Nike also sponsors many high profile athletes such as Michael Jordan and Tiger Woods and also sports teams around the world. With the highly recognizable “Just do it” and the famous Swoosh logo, Nike has successfully branded across the globe. Their mission statement is simple: to bring inspiration and innovation to every athlete in the world.
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FEATURED TECHNOLOGY NIKE AIR
More than 30 years ago, a revolutionary idea raised the standards in sneaker comfort: Use the lightest cushioning material there is—air. Nike Air units work by trapping air molecules inside a durable urethane shell. With each footstrike, the air unit compresses to reduce the force of impact, then immediately recovers its shape to be ready for the next landing. Nike Air units are built to last, so the cushioning properties hold steady for the life of the shoe.